If you’re a small business owner or manager, you’ve probably heard of call tracking software before. This is software that you can install on your office’s telephone system to help you manage your calls. It keeps track of who calls your employees and when those calls happen. You can use call tracking software to see who has time with your clients, whether they call during “me” hours or not. You can also use this software to see how much time your customers spend on hold or talking with customer service representatives. Read more – callscaler.com
Call Tracking Software Features (Or Meets These Qualities)
This type of software is most commonly used by call center management personnel and field marketing sources to track inbound calls made by their prospects. A call tracking software program will keep track of inbound calls made by prospects, who are then assigned a particular entry number for them to call back if they want more information. The software then records details about these inbound calls, such as the phone number, the name of the prospect, what the prospect said to them when they called, and sometimes even where the call was placed. It’s a great way to know which prospects are interested in your company’s services or products, which can greatly influence the success of your marketing campaign.
Retargeting is a good way to use call tracking software, because it lets you know who’s calling your customers so you can make further adjustments for those customers who have shown an interest in what you have to offer. For example, if you discovered that your particular demographic had been targeted by a competitor’s ad campaign, retargeting would allow you to target that client specifically because they were calling during “me” hours. It’s also helpful for you to know who’s calling your customers to make sure that you’re not inadvertently retargeting your entire customer list!